INFO:
At the recent private event of Kei London, a fresh concept took centre stage: an art runway. This unique approach, necessitated by the inability to hang artworks on walls, challenges the traditional art display model. Instead of being confined to static frames, the artworks came alive, delicately paraded down the runway by art models. The charm of the art runway lies in its dynamic. As each piece approaches, it brings the art intimately close to the viewer, creating a moment of connection before it's slowly taken away, leaving a trail of anticipation. This ebb and flow of presence and absence starkly contrasts the wall-mounted pieces' constant availability. It invites the viewer to engage in a dance of sorts, following the artwork with their gaze, moving around to catch different angles and perspectives. This shift from static to dynamic art transforms the viewing experience. It encourages active participation, where viewers find themselves moving in sync with the art, drawn into its rhythm and story. The art runway at KL's event didn't just display art; it brought it to life, creating a vivid and engaging encounter that lingered long after the artwork had passed.